Wednesday, December 9, 2009

Digital Pie


I found an article on Google that questions, "Who gets the biggest piece of the digital pie." This begins by dealing with, specifically, Canadian publishing. I think that this article is fairly interesting and a decent read, but it made me wonder what companies are banking the most off of digital distribution. In 2008, Itunes made $3.34 billion. This is the largest earner in digital distribution of music. Video game digital distribution makes around $1-2 billion. I think that this is a very interesting idea. Instead of having to go through a bunch of channels like someone would have to do years ago, now an artist can get their art distributed on the internet in a much easier fashion. Regardless of the independent artists that get better exposure, now the consumer has more options and convenience than ever. This is very important. There are so many ways that a consumer can now use or purchase media, that designers have a much better chance at having a popular piece of media. Many companies are putting a huge focus and many resources into digital distribution. There is a big debate on the internet regarding whether this is the future or not. I definitely think it is. As broadband penetration goes up and up, people are probably going to want to use the most convenient way to get their media as possible.

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